Google not to Combat Click Fraud
Monday, July 04, 2005 - 10:55

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Google, the most popular search engine leading the internet, sued, as Click Defense, an internet anti-fraud company, claims that $5 million were lost in fake clicks. The practice of fake clicking is used to boost the amount that advertisers pay for search campaigns, either by using a special software or manually.

Recently, showed a survey that fake clicking raises concern of seven out of nine internet marketers. This seems right somehow, as 38% of all received clicks pertain to bogus clicks. On the other hand, specialists say that Click Defense may just be in search for publicity.

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