News: Internet Marketing News
Thursday, August 04, 2005 - 09:11

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Study shows internet as a determinant factor for product purchasing - a detailed survey that examined which factors influence purchasing for general consumers shows that internet information is crucial. Dividing products into 10 categories (travel, consumer electronics, prescription drugs, personal/home care, telecom services, investments and mortgages, movies, home improvement products, credit cards and banking and automotive). The study shows, although a word of mouth was the most mentioned influence factor, consumers rely on information they find on the web to decision-making in 7 out of the 10 categories (all but movies, prescription drugs and personal/home care).

This characteristic proved to be more evident in travel information and products.

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