United States - July 14th, 2005: Cheetah Mail bought Web site analytics
firm Harvest Solutions. The e-mail marketing firm CheetahMail intends to integrate
the e-mail and web analytics and reporting solutions to offer them to the customers.
Now the Harvest Solutions will be under the name SiteClarity separately or together
with CheetahMail.
According to the president of CheetahMail, Matthew Seeley, web analytics and
e-mail services can be bought together by consumers as one-stop solution.
In April, a Jupiter Research report showed that 41 percent of marketers intend
to use tools incorporating click-stream data into e-mail marketing efforts.
SiteClarity will be offered in a software version or an ASP solution.