Internet Marketing News / Date: Aug 04, 2005 - 09:11 AM |
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Study shows internet as a determinant factor for product purchasing - a detailed
survey that examined which factors influence purchasing for general consumers
shows that internet information is crucial. Dividing products into 10 categories
(travel, consumer electronics, prescription drugs, personal/home care, telecom
services, investments and mortgages, movies, home improvement products, credit
cards and banking and automotive). The study shows, although a word of mouth
was the most mentioned influence factor, consumers rely on information they
find on the web to decision-making in 7 out of the 10 categories (all but movies,
prescription drugs and personal/home care). This characteristic proved to be more evident in travel information and products. |
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