First of all, we have to remember that it is only a tool. It will depend on the experience of the person who garners information. If that person starts to put amateurish things, of course the blog will pass on amateurish impression, causing losses to the company. But, if that person can really put some interesting and high quality material, then it becomes a powerful tool. The vantages of an informal text and possibility of sharing information as soon as it arrives give it a special charm. Plus, simplicity of the layout can make a blog a lot easier to access rather than, as an example, a website full of animations and pop ups. That way, a client has the choice to quickly news up-date, without having to wait for both the website and the flash animations to load.

Of course, the blog won't rescue anyone. But, if used wisely, can become a powerful way of promotion.