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Home -> News -> Eye Tracking Study of the Visitors of Search Engines Page Results

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United States - July 12, 2005: No doubt: the most viewed ads sponsored are those at the top of Google's results pages, but according to the Enquiro Eye Tracking Study, visitors also look at the side sponsored ads on the second visit.

The study was based on Google's but results apply to Yahoo and MSN as well, due to the similarity of page layouts. Google visitors look at the "above-the-fold" search results for about 3 seconds and on the first visit; they look at the top sponsored ads for 1.55 second. Upon return to the same sponsored results page, they view the sponsored ads for 1.02 second.

Forty-three percent of first visitors look at top sponsored ads, the same with the 38.7 percent who look at the above-the-fold organic ads. The nearer to the top of the results page the better for the ads because of the eye-scanning patterns.








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